Case Study · Live Deployment

Lori's Roadhouse:
Full AI Stack

A 2,000-capacity hospitality venue running on a complete AI infrastructure layer — 24/7 voice reception, automated guest follow-up, and a custom AI marketing engine that generates personalized campaigns from real guest behavior.

Hear it live: (513) 964-5301 Call the real business line — the AI answers
Industry Hospitality / Live Events
Venue Capacity 2,000+
Stack Vapi · n8n · Airtable · Claude API
Status Live & Running
24/7
Call coverage, zero voicemails
<2s
Average answer time
3
Automated call paths
0
Additional headcount hired
01 · The Problem

Revenue was walking out every time a call went to voicemail.

A high-volume venue running events 6–7 nights a week has a phone problem most businesses don't talk about: the busier you are, the worse your phones get. Staff are on the floor. The front desk is slammed. Calls stack up. Leads who called once don't call again.

For Lori's Roadhouse — a 2,000-capacity venue with a full events calendar — this wasn't hypothetical. It was a daily revenue leak.

Calls going unanswered during peak hours — events, weekends, lunch rushes
No consistent follow-up with event inquiries that came in after close
Zero after-hours coverage — any call after 10pm went to voicemail and usually died there
Ad spend going out the door with no system to capture and convert the inbound it generated
Manual marketing — campaigns built by hand, no personalization, same message to everyone
02 · The Architecture

Three call paths. One AI. Handles everything.

The system is built on Vapi for voice, n8n for orchestration, and Airtable as the source of truth. Every inbound call is intercepted, classified, and routed through one of three automated paths — no human required at any stage.

Inbound Call
Vapi AI Agent
n8n Router
Airtable CRM
Call Paths
Event Booking
Vapi qualifies n8n captures details Airtable lead created SMS follow-up fired
General Info
Vapi answers Hours, location, menu Converts to opt-in
After Hours
Vapi answers 24/7 Collects intent Queued for AM follow-up Auto-SMS at 9am
03 · The Marketing Layer

Campaigns built by AI. Personalized at guest level. Zero ad waste.

The second layer of the build goes beyond reception. Using guest visit data, event history, and purchase behavior stored in Airtable, the system generates unique, personalized marketing campaigns — not blasted to everyone, but crafted to each guest segment based on how they've actually engaged with the venue.

How the AI Marketing Layer Works

Guest data flows from every call, visit, and event interaction into Airtable. Claude API reads the behavioral signals and generates campaign copy tuned to each guest segment — regulars, lapsed visitors, event bookers, first-timers. Each campaign is unique. No two guests get the same message.

The result: campaigns that convert because they're relevant, not because you spent more. Ad spend is reallocated from broad reach to precision reactivation — targeting people who already showed intent, with copy that matches their specific history with the venue.

Claude API Airtable Segments Behavioral Triggers n8n Orchestration SMS + Email
04 · Before vs. After

What changed when the system went live.

Before
~40%
of after-hours calls answered
After
100%
of calls answered — every hour, every day
Before
Manual
Event inquiry follow-up — done by staff when time allowed
After
<60s
Automated follow-up SMS on every inbound event inquiry
Before
Broadcast
Same marketing message to every guest
After
AI-built
Unique campaigns per guest segment, generated from behavior
Before
Leaking
Ad spend generating inbound with no capture system
After
Captured
Every inbound call is qualified, logged, and followed up automatically
05 · Hear It Live

The AI is on the line right now.

This isn't a demo environment. Call the real business line and hear the system as guests hear it — 24 hours a day, 7 days a week. The AI handles the call exactly as designed: greeting, qualifying, and routing based on the caller's intent.

Live Business Line
(513) 964-5301
Ask about events, hours, or booking — the AI handles it. This is the production system running on a real 2,000-capacity venue.

Want this for your business?

Every build starts with a free 30-minute architecture call. We scope your specific operation, show you what gets replaced, and tell you what it costs — before you commit to anything.

Book a Free Architecture Call
30 minutes. No pitch deck. We show you the math on your operation.